We’ve all heard this one before, right? "Just make a list of 100 people you know, call them and tell them about your incredible business opportunity." Did you ever hear of any REAL stories where this worked? Hell, no! It doesn’t work! It has never worked! Why? Because it’s based on tell, tell, tell. At no time does anyone ever think to ask, or to listen. There is a time and a place for talking with people you know..but it’s not right when you get started! And it’s not about telling them about your company, about your product or about your opportunity! A great mentor of mine "Big Al" Schreiter once decided he wanted to find out what was the most important reason people decided to join a business opportunity...so he asked people. I think you’ll find the results of his survey quite surprising. If you want read the list the rate what you think is the most important. Then compare what the majority of prospects wants verses what you give them. Place the number (1) next to the most motivating factor, the number (2) next to the second most motivating factor, etc. When you have numbered the factors in order of importance from 1 to 10, turn the page to see how the prospects rated the factors. Ten Factor Rating Game ___ Company literature shown ___ Marketing Plan and potential earnings ___ Training provided ___ Who gave the presentation ___ Product line ___ Company management experience ___ Upline support ___ Company image ___ Sales kit provided ___ Being first in area Finished? No cheating by reading ahead! The number one answer was 'Who gave the presentation' This won by a landslide. The #1 reason a prospect joins a multilevel company is YOU. The prospect can’t see or touch the company. The prospect does not have personal experience with the product line. The prospect has not visited with the home office. All the prospect sees is YOU. The #2 reason was 'Upline Support' This translates into YOU again. The second most important factor rated by multilevel prospects was their ability to depend on their upline (YOU and others) to help them become successful. In every presentation the productsare wonderful and the compensation is wonderful. Yet, many prospects won’t join. The reason? They don’t believe they can do it. The #3 reason was 'Training Provided' Help solve your prospect’s fear of the unknown by emphasizing your own personal on-the-job training, the two-on-one presentations. Tell your prospect you will give the recruiting presentations to his prospects while heobserves. Anyone can feel confident if all they have to do is observe. Onceyour prospect feels he has sufficient skills and group-building success, then he may decide to continue without your help. So how are you doing so far? Is your presentation giving your prospects what they want or what you think that is important? #4 Marketing plan and earnings potential Surprised? The money doesn’t show up as a factor in the prospect’s decision process until #4. Promises of earnings are meaningless without the prospect’s confidence that he can work the business successfully. Although if you read my article on personality types you'll know which types want to hear about how much money they can make. With these personalities you can always lead with the money. If you haven't read it yet, you can find it here. Network Marketing And Personality Types The following reasons that people join your network marketing business are as followed. #5 Product line #6 Being the first in the area. #7 Company literature shown. #8 Company image. #9 Sales kit provided #10 Company management experience Well, how did you do? Did your answers match what our prospect survey showed? Is your presentation giving prospects what they want to buy? Or, is your presentation giving your prospects what’s important to you? Copyright MLMAlchemy.com All rights reserved.